ILLUSTRATION
AND
GRAPHIC DESIGNING
ILLUSTRATION
Responsible for creating visuals using a variety of techniques and media. Works with two-dimensional art forms, using shading, perspective, and color to produce scenes.
PRIMARY RESPONSIBILITIES
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Create illustrations and designs for print, books, pamphlets, leaflets, trade publications, and other forms of media.
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Utilize digital formats to create sketches.
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Decide on appropriate style, technique, and medium to produce desired results.
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Work with animators to concept on designs.
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Design video game sets and sequences.
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Create storyboards for films or commercials.
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Illustrate textbooks or children's books.
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Work with printers on typeface and paper.
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Collaborate with publishers on ideal designs.
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Draw diagrams that show how to maintain, repair, and use machines and appliances.
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Compose illustrations of geologic and planetary formations, animals, and plant life for publication in teaching materials.
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Adjust the mood and style of images.
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Negotiate price and deadlines.
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Use computer-aided design (CAD) packages to scan images and change size.
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Develop new business.
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Create original pieces for portfolio.
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Research galleries for exhibitions.
GRAPHIC DESIGNING
Responsible for creating a visible image that can be used in media and print. Uses software and hand-rendering to design products that meet the needs of the client.
PRIMARY RESPONSIBILITIES
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Meet with clients to establish a vision for a product or design.
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Select colors, images, textures and shapes to create the layout.
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Select the size and arrangement of the different elements.
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Use computer software to create electronic versions of designs.
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Employ color, type, illustration, photography, animation, and various print and layout techniques when designing project.
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Develop material for web pages.
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Design logos for products and businesses.
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Develop signs and environmental graphics.
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Produce credits after movies and programs.
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Create promotional displays, packaging, and marketing brochures.
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Develop the layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
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Meet with art directors to collaborate on design.
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Perform research on competitors and market trends.
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Collaborate with printers to select type of paper and ink.
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Submit rough drafts to client for approval.
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Make changes to mock-ups.
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Supervise assistants during product design.
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Develop new business contacts.
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Choose and purchase equipment.
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Review catalogue and order samples.
